Xiaomi wishes Happy New Year to consumers in India by reducing the price of select Mi TV. The company announces the price drop of the Mi TVs on Tuesday, December 1, 2019. The new prices of the Mi TVs have been effective from December 1 and if you’ve been looking to buy a smart TV for a long head to Mi.com and other partner retail stores both online and online. The Mi TV prices have been permanently reduced by up to Rs 2,000, effective from Dec 1 onwards. After the price cut, the Mi LED Smart TV 4A (32-inch) now retail at Rs 12,499, Mi LED TV 4C PRO (32-inch) at Rs 13,999, and lastly, the Mi LED TV 4A Pro (49-inch) at a lower price of Rs 30,999. The Mi TV prices are effective from Dec 1 across all sales platforms, announced Xiaomi India.
Xiaomi India leaves no stones unturned to woo its consumers and the company will do the same in 2019 as well. The company said that the decision to reduce the price of some of the Mi TVs has come in after the Indian government reduced the GST on TVs to 18 per cent from the earlier 28 per cent. Commenting on the price drop of these Mi TVs Xiaomi India said, “Happy new year! Ringing in 2019 on a positive note, we are delighted to receive the recent decision by the Government of India wherein GST on TVs have been reduced from 28% to 18% on TVs up to 32 inches.”
Additionally, the company noted, “As you are aware, at Xiaomi, we strive to offer innovative products of high quality with best specs to all at a truly honest pricing. Our philosophy ensures that if we make more than 5% profit margin on any hardware products, we give it back to our Mi Fans. In line with our philosophy and the government’s positive decision, we are happy to announce that the following Mi TVs will witness drop in prices.”
The new Mi TV prices are as follows:
Mi LED Smart TV 4A 32-inch: Previously priced at Rs 13,999. Xiaomi has reduced the price of Mi LED Smart TV 4A 32-inch by Rs 1500 after which the TV is now available for Rs 12,499.
Mi LED TV 4C PRO 32-inch: Previously priced at Rs 15,999. Xiaomi has reduced the price of Mi LED Smart TV 4A 32-inch by Rs 1500 after which the TV is now available for Rs 13,999.
With the recent dollar moderation, Xiaomi has also reduced the price of the 49-inch Mi LED TV 4A PRO in India by Rs 1,000.
Mi LED TV 4A PRO 49-inch: Previously priced at Rs 31,999. Xiaomi has reduced the price of Mi LED Smart TV 4A PRO 49-inch by Rs 1000 after which the TV is now available for Rs 30,999.
Commenting of the price drop of the Mi TVs Raghu Reddy, Head of Categories and Online Sales, Xiaomi India says, “We are thrilled to share this wonderful news with our Mi Fans. Mi TVs have gained massive love and popularity among Mi Fans and customers in India. Redefining smart TV experience, Mi TVs deliver high quality with great specs comprising of the customized PatchWall which integrates the best of content. All of this is available to Mi Fans at a truly honest pricing with consistent, incredible experience across all Mi TV models. This eventually led us to become the number 1 smart TV brand in India with Mi TVs crossing over a million sales mark in merely nine months since their launch this year.”