HubSpot is essential for any marketer, whether they work at an agency or own their business. It helps align marketing and sales, offer highly personalized messaging, make data-driven decisions and more.
The company provides five unique hubs to manage marketing, sales, customer service and operations. Each hub provides a curated set of tools designed to boost businesses’ productivity levels and achieve their growth targets.
HubSpot makes tracking and monitoring marketing campaigns effortless. The software unifies and automates all aspects of your campaigns, enabling you to align sales and marketing, provide highly-personalized messaging, and make data-driven decisions with confidence.
Marketing automation offers you the power to create sophisticated automated campaigns across email, social media, advertisements, websites and chat, helping you scale your efforts and save time. Furthermore, these tools enable segmenting contacts based on characteristics, creating custom workflows and building a comprehensive data set.
Integrate your ad accounts with HubSpot to measure the performance of your ads on Google, Facebook and LinkedIn. While not as comprehensive as Google Analytics, HubSpot Marketing Hub allows for on-the-go daily performance metrics, maintenance and attribution reporting. Plus it links interactions from those accounts directly to contacts records in CRM software – giving your team invaluable insight into what drives ad performance and conversions.
HubSpot is a platform that integrates marketing, sales and customer service to help businesses attract, convert, close and retain customers. By pulling together data streams into one unified customer view, the platform simplifies the buyer’s journey while making interactions simpler and more accurate.
HubSpot’s marketing hub assists businesses in attracting, converting and closing valuable leads through proven inbound marketing tactics. Their inbound tools include websites and landing pages, email sequences, blogs, social media promotion and analytics to measure results.
HubSpot provides dashboards to help you monitor client behaviors and campaigns. These reports can be emailed out to your team, edited for different date selections or kept private for limited access.
Sales Hub automates time-consuming manual tasks, such as scheduling meetings with prospects and customers, writing emails, and tracking deals won or lost. It features a meeting planner that lets you schedule meetings with contacts or leads through links and an availability calendar.
No matter the customer service request, whether it’s sent through email, chatbot or website’s contact form, your team can respond in seconds. HubSpot consolidates client communications into one source of truth so your service team has a complete overview of the customer and their requirements.
Feedback surveys are an integral part of providing excellent customer service, and HubSpot makes it simple to monitor NPS scores. They can even be set up automatically after a chat session has ended, allowing you to measure and analyze customer satisfaction levels more precisely.
HubSpot’s ticketing automation is an efficient way to streamline your support team’s processes and handle more tickets in less time. You can create workflows that send notifications, set reminders, or enroll customers into nurturing processes.
HubSpot’s Knowledge Base allows you to create and distribute resources that help prospects and customers answer questions without needing to reach out to your customer service team. Furthermore, the platform tracks metrics on your knowledge base as well as reports on customer feedback.
Hubspot Analytics offers a suite of tools to assist with the formulation and execution of Marketing and Sales strategies to boost a company’s growth and efficiency. The software makes it possible to craft captivating content, reach the right audience, and convert them into customers.
This tool also enables you to monitor customer lifecycle, interactions and their journeys with your company through various reports. Having this data at your fingertips makes it simpler to make data-driven decisions in order to expand your business.
This software offers a host of features and tools tailored to the requirements of different businesses, with various tiers available according to a company’s size and objectives.
This software enables you to host and manage video files, embed them into emails, social posts and website pages with ease, plus add CTAs (call-to-actions) and forms for viewers to guide them along their conversion paths.