Amazon eases self-isolation: Prime Video makes children & family content free, limits streaming on phones to SD

Amazon eases self-isolation: Prime Video makes children & family content free, limits streaming on phones to SD

NEW DELHI: Being quarantined for a long period of time can take a toll on your mental health. The good folks at Amazon have decided to make your time in self-isolation easier. As more and more people work from home due to the coronavirus quarantine, the streaming service has made quite a few of its children and family content available free to watch on Prime Video.

Shows such as “Pete the Cat”, “Baahubali: The Lost Legends”, “Just Add Magic” Magic”, “The Stinky Dirty Show”, nursery rhymes and stories of ‘Chhota Bheem’ are available for free for Indian viewers.

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Viewers don’t need a Prime account but they still need to set up an account on Amazon to access the content, a company release said, on Tuesday.

In another statement on Twitter, the tech giant had said that Prime Video has reduced streaming bitrates that will help cut down network congestion as bandwidth consumption has increased in the backdrop of a lockdown following the coronavirus outbreak. Bitrate usually determines the size and quality of video and audio files, and higher bitrate indicates better quality.

The statement added that the company will be temporarily restricting streaming to only Standard Definition (SD) on mobile phones till April 14.

Amazon Prime is also working with local authorities, mobile service providers and internet service providers to help mitigate any network congestion.

“In India, where we’ve already begun the effort to reduce streaming bitrates whilst maintaining a quality streaming experience for our customers,” the company spokesperson said.

 

Source:- economictimes

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