Reading newspapers every day is an effective way to stay abreast of current affairs and trends, and Business Standard Todays newspaper is an ideal choice to stay abreast of developments both domestically and abroad. Available both in English and Hindi languages.
The Business Standard is published from 12 centres throughout India, such as Delhi, Mumbai, Kolkata, Bengaluru, Chennai, Ahmedabad Hyderabad Chandigarh and Lucknow.
It is a newspaper for everyone
Business Standard todays newspaper is published in English daily and covers Indian business news. Additionally, its online site serves as a valuable resource for readers interested in staying abreast of global financial developments and trends.
The newspaper enjoys a strong reputation for producing journalism that is accurate, insightful, and fair – which draws in readers willing to pay more for its quality journalism content.
Business Standard needed an agile digital platform capable of quickly delivering dynamic content – particularly in an age when short, bite-sized pieces are the norm – in order to remain competitive in an age when bite-sized content reigns supreme. They needed something that would help scale readership and attract new digital subscribers while being optimized for both mobile and desktop browsing. Akamai helped Business Standard reach this goal and make its website an essential read for Indians on-the-go.
It is a source of information
The Business Standard Todays newspaper provides information to the general public. It covers topics relating to economics, infrastructure, international business and trade, stock and currency markets, corporate governance and more.
Additionally, The company publishes opinion news and analysis from expert columnists, top opinion writers and political commentators. Their right-leaning bias attracts Indian readers while their reputation for independence helps drive digital subscriber growth.
As more readers recognize the credibility of in-depth journalism, Business Standard has sought new methods to reach them. Akamai’s dynamic web experience helps keep up with rising traffic volumes so it can continue winning over paying subscribers and expanding its digital revenue pipeline.
The newspaper is collaborating with leading Indian business schools known as B-schools to offer content tailored specifically for young students enrolled at these institutes – an innovative collaboration which is winning over future business leaders while persuading them of high-quality journalism’s continued place in their lives. It is truly working.
It is a source of entertainment
The Business Standard Todays newspaper is an unquestionable hit in India, being one of the most-read publications since 1975. Available across 12 cities (New Delhi, Mumbai, Kolkata, Bengaluru, Chennai Ahmedabad Hyderabad Chandigarh Lucknow Pune etc), this newspaper serves as an unparalleled source for news, business and finance stories from all across India.
The newspaper has also taken advantage of cutting edge technologies like big data and cloud computing to enhance the quality of its content. Akamai, in particular, is helping deliver fast page loads which drive increased website traffic and subscription growth. AI technology is being utilized to make smarter decisions regarding what content to publish at what times; while its latest news app will allow subscribers to keep abreast of breaking stories as they occur.
It is a source of knowledge
Since 1975, business standard todays newspaper has provided its readers with knowledge regarding economics, finance, international trade, stock and currency markets as well as corporate governance. Furthermore, there are regularly featured opinion pieces by leading columnists.
This news site draws over two million readers per month, many from India. The company is focused on increasing premium content that appeals to readers of all ages in order to attract more digital subscribers and draw them in as subscribers.
As readers and traffic volumes of Business Standard grow, it must find ways to provide an increasingly dynamic user experience without sacrificing page loads or speed. Akamai assists Business Standard meet these demands by optimizing its content delivery network and improving performance across devices and platforms – helping reach a broader audience, increase digital subscription pipeline growth and boost visibility with search engines and news aggregators.
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