Social media encompasses a wide variety of platforms, from blogs and microblogs to wikis, private web messaging services, photo-sharing sitesand video-sharing websites.
Everyone has their own unique perspective of what social media is and isn’t. Therefore, having an understanding of the different forms of social media is vital for marketers and brands who use them to connect with their target audience.
Social media marketing
Companies have several options for using social media to promote their brands, boost sales and drive website traffic. But it’s essential to determine which platform is most beneficial for your business and the type of content you wish to post there.
Connect: Social media not only gives you a platform to communicate with customers, but it also allows you to build an engaged community around your brand that can naturally spread awareness about it. Furthermore, it gives your business personality that users can connect with on a deeper level.
Interaction: Social media marketing allows you to connect with your audience in unprecedented ways, and its built-in data analytics help analyze the outcomes of your efforts. This gives you even more ways to reach them effectively.
Earned Media: Social media marketing is the most efficient way to capitalize on earned media, which refers to any form of brand exposure other than paid advertising. This includes user-generated reviews and recommendations on products as well as customer-generated content that can help your business gain recognition and credibility with its target audience.
Social media monitoring
Social media monitoring is an integral element of a successful customer service strategy. It allows you to promptly address inquiries, as well as identify brand champions who promote your business.
Furthermore, it can help you monitor and enhance your marketing campaigns. Furthermore, it provides insight into customer sentiment and purchasing patterns.
Social media monitoring plays an essential role in recognizing and responding to disruptive trends. According to Cam Mackey, CEO of SCIP, non-traditional disruption will become the greatest risk for brands going forward as consumers reorient their priorities.
For instance, if customers frequently tag you on social media asking questions about pricing, it’s time to reevaluate your strategy and provide them with the details they require. Doing this can prevent a PR crisis and ensure your brand maintains strong loyalty amongst customers.
Social media content creation
Social media content creation is essential for businesses to reach a wider audience, build connections with their target market and boost brand awareness. But creating creative yet relevant material across various platforms can prove daunting.
Thankfully, there are a variety of tools you can use to craft effective and captivating social media content. These include free resources, video training, infographics, FAQs, industry research studies, case studies and tips/tricks.
To get started, research your audience and understand their preferred types of content. This will help you decide what kind of social media posts to create and how best to craft them for specific objectives.
If your audience is highly engaged with social justice and equality issues, consider sharing content that elicits strong emotions in them. For instance, Banana Republic recently released a Pride-themed limited edition collection which showcased their values as well as the diversity of their customers.
Social media content curation
Content curation is the process of discovering and sharing content that you think your audience will find interesting. It’s an effective way to add value to your social media audiences without spending a lot of time creating it yourself.
Curated content offers several key advantages, such as building authority in your niche and cultivating a community around your brand – both essential for increasing brand recognition.
Curated content can come from many different sources, such as blogs, websites and influencers. Always credit the source of each piece of curated material you use.
Be mindful not to overbook yourself – curating too many posts at once can cause your engagement rate to dip. To prevent this, use a marketing platform that allows you to tag all of your curated posts for easy tracking and analysis.